Monday, July 13, 2015

How Beats 1 can take on SiriusXM

Apple Music has exploded out of the gate. Thanks to a generous three-month trial period, music lovers all around the world rushed to take the newest streaming service for a spin, and there isn’t much not to like. Tens of millions of songs, hand-picked playlists, offline listening, and easy integration with your existing music library put it at least on par with its big-name rivals, if not slightly ahead.

But the real gem of Apple Music is something that isn’t all that modern: a censored radio station. Streaming services have turned music listening into a very individualized experience, so it was somewhat surprising when Apple announced Beats 1 as one of the main features of its new service. But what’s truly surprising is how great it is.


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